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Qualification is how Harp decides who is worth contacting. You write the questions; your AI agent answers them for every account, with evidence; and playbooks use the answers to gate enrollment and fill your emails.

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The question library

Open ICP > Qualification Questions. Each question has a key (used as a template variable) and the wording your agent answers. Good questions have a verdict, can be checked in public and ask for evidence. See How to write qualification questions an AI agent can answer and the question templates.

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Answers

Your agent saves answers with save_answers: a verdict, the value, the evidence and the source. Every answer keeps its history and its age.
  • research_gaps lists, per account, the questions that are missing or stale, so the agent refreshes only those.
  • account_brief shows an account’s answers with their evidence and age.

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Answers in your emails

Answers resolve as template variables keyed by the question key, and override variables with the same name. In a playbook campaign, an email whose variable has no answer yet is held and retried later, never sent with a gap.

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Playbooks

Open a sequence under Sequences and use its playbook settings:
  • Use as playbook: campaigns can be started from this sequence.
  • Require qualification: contacts are enrolled through your agent only if their account passes qualification.
  • Require copy review: every email waits for review before it sends. See Copy review.
  • Qualification questions: extra questions this playbook depends on.
  • Copy notes: lasting rules for drafts in this playbook.
Your agent lists playbooks and starts campaigns from them with playbooks, and enrolls contacts with enroll. Skipped contacts come back with a reason.
Require qualification applies to enrollment through your agent (enroll). Enrolling from the web app does not check it.